Honda Dream the Impossible

User Experience •  Information Architecture

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Showing how Honda uses Failure, Competition, and Perseverance as driving forces

The "Dream the Impossible" project was a series of documentaries about Honda's philosophy of the Power of Dreams. The short films featured prominent figures in sports, entertainment, and business around the many aspects of dreaming the impossible.

I worked closely with Honda Marketing and RPA Creative team to develop the mobile and web experience, which allowed visitors to view the various videos, share and add comments.