Honda Dream the Impossible
User Experience • Information Architecture
Showing how Honda uses Failure, Competition, and Perseverance as driving forces
The "Dream the Impossible" project was a series of documentaries about Honda's philosophy of the Power of Dreams. The short films featured prominent figures in sports, entertainment, and business around the many aspects of dreaming the impossible.
I worked closely with Honda Marketing and RPA Creative team to develop the mobile and web experience, which allowed visitors to view the various videos, share and add comments.