Honda Automobiles for Mobile
User Experience • Information Architecture
In 2010 The Honda Automobiles website was optimized for use on iPhone and Android mobile devices. I led the user experience, helping to determine how the existing architecture and interface would be translated for these new browsers and viewports.
A customer on an iPhone or Android device could shop the same way as they could on the desktop version of the Honda Automobiles site. We took special care to ensure that the media galleries - watching videos, exploring photo galleries, 360 degree spin vehicle views, and color selection - took full advantage of the larger screens offered by these devices.