eBay Vehicle Shopping
In 2016 eBay customers shopping for a car found it difficult to understand the value of a vehicle being sold on eBay. I was part of a project to redesign the entire vehicle shopping experience.
eBay Vehicle Shopping
In 2016 eBay customers shopping for a car found it difficult to understand the value of a vehicle being sold on eBay. I was part of a project to redesign the entire vehicle shopping experience.
I led the design of the shopping experience and collaborated with two other designers on the Search and Product Detail features.
In addition, I worked alongside a Content Strategist and a Product Manager.
I led the design of the shopping experience and collaborated with two other designers on the Search and Product Detail features.
In addition, I worked alongside a Content Strategist and a Product Manager.
I led the design of the shopping experience and collaborated with two other designers on the Search and Product Detail features.
In addition, I worked alongside a Content Strategist and a Product Manager.
Process
Process
Process
The design process began with mapping out the existing shopping journey on eBay and identifying the key areas where price and vehicle history information would be helpful. Significant time was spent sketching and whiteboarding the key screens where the information would surface. This was then converted into wireframes and eventually turned into a high-fidelity clickable prototype. The prototype was tested to make sure users noticed the new information. Final designs were given to developers to implement.
The design process began with mapping out the existing shopping journey on eBay and identifying the key areas where price and vehicle history information would be helpful. Significant time was spent sketching and whiteboarding the key screens where the information would surface. This was then converted into wireframes and eventually turned into a high-fidelity clickable prototype. The prototype was tested to make sure users noticed the new information. Final designs were given to developers to implement.
The design process began with mapping out the existing shopping journey on eBay and identifying the key areas where price and vehicle history information would be helpful. Significant time was spent sketching and whiteboarding the key screens where the information would surface. This was then converted into wireframes and eventually turned into a high-fidelity clickable prototype. The prototype was tested to make sure users noticed the new information. Final designs were given to developers to implement.
Sketches & wireframes
Sketches & wireframes
Sketches & wireframes
The process of simplifying the selling process went through many iterations of sketching and wireframing before a strong solution was settled upon. It was critical to make the experience of listing an item feel not like a hassle, but require the least amount of effort to guarantee a successful outcome.
The process of simplifying the selling process went through many iterations of sketching and wireframing before a strong solution was settled upon. It was critical to make the experience of listing an item feel not like a hassle, but require the least amount of effort to guarantee a successful outcome.
The process of simplifying the selling process went through many iterations of sketching and wireframing before a strong solution was settled upon. It was critical to make the experience of listing an item feel not like a hassle, but require the least amount of effort to guarantee a successful outcome.
The vehicle history report
The vehicle history report
The vehicle history report
The vehicle history and score was provided by AutoCheck, an independent provider of vehicle history reports. Designs explored how to take AutoCheck's scoring system and integrate it into eBay's user interface patterns. We also worked to make it easy for shoppers to get a good understanding of the condition of the vehicle upon seeing the score.
The market price analysis looked at similar vehicles, area and condition to determine whether the price of a car was a good deal or if it was over market value. I explored different ways to effectively display this information, from bar charts to plot graphs and simple text display. Ultimately we ended up with a histogram to show price versus market valuation in a simple way. This approach also worked well with the simple bar graph for the vehicle history score.
The vehicle history and score was provided by AutoCheck, an independent provider of vehicle history reports. Designs explored how to take AutoCheck's scoring system and integrate it into eBay's user interface patterns. We also worked to make it easy for shoppers to get a good understanding of the condition of the vehicle upon seeing the score.
The market price analysis looked at similar vehicles, area and condition to determine whether the price of a car was a good deal or if it was over market value. I explored different ways to effectively display this information, from bar charts to plot graphs and simple text display. Ultimately we ended up with a histogram to show price versus market valuation in a simple way. This approach also worked well with the simple bar graph for the vehicle history score.
The vehicle history and score was provided by AutoCheck, an independent provider of vehicle history reports. Designs explored how to take AutoCheck's scoring system and integrate it into eBay's user interface patterns. We also worked to make it easy for shoppers to get a good understanding of the condition of the vehicle upon seeing the score.
The market price analysis looked at similar vehicles, area and condition to determine whether the price of a car was a good deal or if it was over market value. I explored different ways to effectively display this information, from bar charts to plot graphs and simple text display. Ultimately we ended up with a histogram to show price versus market valuation in a simple way. This approach also worked well with the simple bar graph for the vehicle history score.
Testing & iterating
Testing & iterating
Testing & iterating
As designs were progressing, I created a high-fidelity prototype to check if shoppers noticed the additional information during their search process, and if they understood the visual information for the history score and price histogram. Test results validated that people in general noticed the market value information and found it useful. With this information we moved forward with finalizing the designs and going into development.
I created wireframes to quickly explore multiple ways to simplify the interface and get sellers through the listing process as fast as possible. I also developed multiple concepts around the concept of guidance to provide sellers with recommendation information that would help them make informed decisions.A robust system to indicate an items “fitment” or compatibility to assure shoppers that the product they are buying will truly fit their vehicle
A world-class parts shopping experience that exceeds the expectations of auto enthusiasts
A consistent experience that works as well on mobile devices as it does on desktop
I created wireframes to quickly explore multiple ways to simplify the interface and get sellers through the listing process as fast as possible. I also developed multiple concepts around the concept of guidance to provide sellers with recommendation information that would help them make informed decisions.A robust system to indicate an items “fitment” or compatibility to assure shoppers that the product they are buying will truly fit their vehicle
A world-class parts shopping experience that exceeds the expectations of auto enthusiasts
A consistent experience that works as well on mobile devices as it does on desktop
A better vehicle shopping experience
A better vehicle shopping experience
A better vehicle shopping experience
The improvements made when the redesign launched in mid 2017 gave shoppers more confidence that the vehicles they were considering for purchase were priced reasonably and were verifiably not lemons. By providing this information integrated within the core eBay shopping experience, they did not have to do extra work to determine if a given vehicle was consistent with market value, or make sure that the car was not in a serious accident through outside means.
The improvements made when the redesign launched in mid 2017 gave shoppers more confidence that the vehicles they were considering for purchase were priced reasonably and were verifiably not lemons. By providing this information integrated within the core eBay shopping experience, they did not have to do extra work to determine if a given vehicle was consistent with market value, or make sure that the car was not in a serious accident through outside means.
The improvements made when the redesign launched in mid 2017 gave shoppers more confidence that the vehicles they were considering for purchase were priced reasonably and were verifiably not lemons. By providing this information integrated within the core eBay shopping experience, they did not have to do extra work to determine if a given vehicle was consistent with market value, or make sure that the car was not in a serious accident through outside means.
